Kellogg's swaps rice grains for flour as weather hits supply

New recipes replace rice with flour and add wheat gluten

Kellogg's added wheat gluten to both cereals as part of this reformulation.

These changes mean the products are no longer suitable for individuals with wheat allergies or coeliac disease. The company now lists wheat as an allergen in bold type on the ingredient list.

The new packaging for both products includes prominent warnings about the allergen change for consumers. These labels ensure that the presence of wheat is clearly declared on the box.

Reformulation comes as Rice Krispies sales slide

The Grocer trade magazine reported that sales of Rice Krispies are falling in both value and volume, and the cereal’s Top Products Survey 2026 will reveal the figures next month. The Times also noted that Kellogg’s has moved to rice flour rather than whole rice grains for Rice Krispies. Both The Grocer and UA News said the reformulation comes amid the same sales decline, with the annual survey due next month expected to show the drop. The Grocer confirmed Kellogg’s removed rice from the recipes for Rice Krispies and Coco Pops on 3 November 2026. The Independent reported that Rice Krispies no longer contain rice and explained the change on the same date.

Kellogg's says reformulation maintains nutrition and taste

A Kellogg's spokeswoman said the company updated recipes using corn and rice flour to maintain consistent quality amid weather-related grain issues. The company stated it carefully assessed the updated recipes for taste, appearance, and texture.

Kellogg's continues to monitor consumer feedback on the new products. The manufacturer said both cereals remain non-HFSS, meaning they are not high in fat, salt, or sugar.

The company confirmed the cereals contain no artificial colors, flavors, or sweeteners. Levels of fiber, vitamin D, and iron remain the same as before the reformulation.

Wheat gluten addition raises allergy concerns

The products previously carried a may contain gluten label because they were produced in a factory handling gluten-containing cereals. Wheat gluten is now a primary ingredient, which requires prominent allergen labeling on the packaging.

The Guardian reported that the substitution of rice with rice flour is linked to the climate crisis affecting grain availability. Kellogg's attributed the recipe changes to weather changes.

The Daily Star reported that Kellogg's removed rice grains from Rice Krispies because of weather conditions. A review in The Independent described the new Rice Krispies as a snap, crackle and flop.

Weather‑driven grain shortages linked to climate crisis

Kellogg's changed the Rice Krispies recipe to rice flour and modified the Coco Pops recipe to a blend of rice and corn flour. The company linked the decision to changing weather that has affected the quality and availability of rice and other grains.

Rice Krispies is a breakfast cereal made of crisped rice that creates the snap, crackle and pop sounds when milk is added.