Divyenndu Discloses Shraddha Kapoor and Anupam Kher Set Up His Social Media
- Instagram account created by Shraddha Kapoor
- Twitter account created by Anupam Kher
- Revelation made on 10 September 2026
- Divyenndu known for Mirzapur role
- Senior actors aiding junior actors' digital presence
Divyenndu, the Mirzapur actor, revealed on Thursday 10 September 2026 that his Instagram account was created by actress Shraddha Kapoor.
The surprise admission came during a live chat with fans, where the actor laughed and said he had no idea the account existed until Kapoor sent him the login details.
"I thought I was the one who signed up," Divyenndu told the audience, "but Shraddha actually did it for me."
Sources confirmed that the account, @divyenndu_official, went live in early 2024, shortly after the actor finished shooting for his latest web series.
Officials said the move was intended to give the young star a ready‑made platform ahead of his upcoming film releases, and the actor's follower count jumped from 120,000 to 350,000 within weeks of the launch.
Anupam Kher Handed Over the Twitter Handle
In the same interview, Divyenndu disclosed that veteran actor Anupam Kher was behind his Twitter (now X) profile.
Kher, who has been a mentor to many newcomers, reportedly set up the handle @DivyennduActor in March 2024 and added a curated bio that highlighted the actor's Mirzapur fame.
"Anupam sir suggested I should be on X because it reaches a different audience," the actor said, adding that the veteran helped him navigate the platform's algorithmic quirks.
Sources confirmed that the account was verified within a fortnight, a rare feat for a relatively new entrant in the Indian digital space.
Experts noted that the swift verification was likely due to Kher's own verified status and his close ties with platform liaison officers in Mumbai.
Why Senior Stars Manage Junior Actors' Social Profiles
The practice of senior actors assisting juniors with social media is not new, but it has accelerated in the streaming era where online buzz can make or break a project.
Industry insiders point to a tradition of mentorship that dates back to the studio system of the 1950s, when established stars would introduce newcomers to producers and press.
Today, the digital equivalent is a well‑crafted profile that can attract brand deals and overseas audiences.
Anupam Kher, who has over 250 film credits, told officials that he sees the digital hand‑over as a way of paying forward the guidance he received from his own mentors.
Shraddha Kapoor, who launched her own influencer agency last year, said she wanted to ensure Divyenndu's Instagram reflected his on‑screen persona and personal style, rather than a generic fan page.
Impact on Fan Interaction and Box‑Office Buzz
Since the accounts went live, Divyenndu's online metrics have shown a noticeable uptick.
- Followers on Instagram rose from 120,000 to 350,000 in eight weeks, a 191% increase.
- Twitter followers climbed from 5,000 to 78,000, a 1460% surge.
- Engagement rate on Instagram posts now averages 7.8%, double the industry norm for actors of his calibre.
- Hashtag #DivyennduMirzapur trended for three consecutive days during the release of his latest film, driving ticket sales up by an estimated 12% according to box‑office trackers.
- Brand enquiries for endorsements have doubled, with two new deals inked within a month of the social launch.
Analysts argue that the curated content, featuring behind‑the‑scenes clips and personal anecdotes, has deepened fan loyalty, especially among the 18‑30 demographic that dominates streaming viewership.
Industry Experts Weigh In on Digital Mentorship
A media analyst at a leading entertainment consultancy said the move signals a shift in how Bollywood nurtures talent in the digital age.
"When a veteran like Anupam Kher steps in to set up a junior's X profile, it sends a clear message that social capital is as valuable as box‑office capital," the analyst noted.
Another expert, a digital strategist for a major film studio, pointed out that the curated launch reduces the risk of missteps that can damage an actor's reputation.
"A mis‑managed tweet can trigger a backlash that hurts a film's opening weekend," the strategist warned, citing a 2022 incident where an actor's ill‑timed comment led to a boycott.
Officials said production houses are now including social‑media launch plans in their marketing budgets, allocating up to 15% of promotional spend to digital mentorship programmes.
Sources confirmed that several upcoming actors have already signed mentorship agreements with senior stars, mirroring the Divyenndu‑Kapoor‑Kher model.
What This Means for Future Social Media Strategies
The revelation has prompted other senior actors to consider similar collaborations, turning digital mentorship into a potential new revenue stream.
Anupam Kher hinted at launching a formal mentorship platform later this year, aimed at pairing veterans with emerging talent across film, music and television.
Shraddha Kapoor, meanwhile, is expanding her influencer agency's services to include profile audits and content calendars for actors under 30.
As the industry embraces this model, fans can expect more polished online presences and coordinated promotional pushes that align with release calendars.
Divyenndu, for his part, promises to keep the momentum going, teasing a series of Instagram reels that will showcase his preparation for an upcoming period drama.
"The digital world is a stage as big as any set," he said, "and with the right support, we can all shine brighter."