Take-Two reports record-breaking GTA 6 pre-order demand
- Take-Two reports GTA 6 pre-orders are far in excess of initial expectations.
- Market research firm Sensor Tower estimates 7.7 million units sold prior to launch.
- Take-Two projects fiscal 2027 net bookings between $8 billion and $8.2 billion.
- Digital pre-loading for the title began on November 10.
He described the current consumer demand as unprecedented.
In a separate interview with Variety, Zelnick said that presales are running far in excess of expectations, while adding the caveat that the company never claims success before it occurs.
Take-Two maintains $8 billion fiscal 2027 booking outlook
Take-Two maintains its net bookings outlook for fiscal year 2027 between $8 billion and $8.2 billion. This projection is driven primarily by the upcoming launch of Grand Theft Auto 6.
The company has not changed its full-year guidance based on the current pre-order performance because the release date is too close, preferring to wait for actual sales data.
For the third quarter, Take-Two projects net bookings in the range of $3.35 billion to $3.5 billion.
GTA 6 launch scheduled for November 19
Digital pre-loading for the game began on November 10, while physical copies are scheduled to retail starting November 12.
The game is available for purchase in a Standard edition for $80 and an Ultimate edition for $100. The Ultimate edition includes additional in-game content for players.
Sensor Tower estimates 7.7 million pre-order units
Market research firm Sensor Tower estimates that Grand Theft Auto 6 has sold 7.7 million units before its launch.
These pre-orders have generated $751 million in revenue.
Take-Two reports fiscal second-quarter revenue of $1.5 billion
The company recorded revenue of $1.5 billion, which fell short of analyst expectations of $1.65 billion.
This figure is lower than the $1.77 billion reported in the same period last year.
Executives describe GTA 6 as a defining moment
CFO Lainie Goldstein described the pre-order volume for Grand Theft Auto 6 as "extraordinary". President Karl Slatoff characterized the release of the game as a "defining moment" for Take-Two and the entertainment industry.
During the earnings call, Zelnick stated that the launch is ten days away and expects an historic year for the company due to unprecedented pre-order levels.
NBA 2K27 sales and UBS price target adjustment
NBA 2K27 has sold over 4 million copies since its early September 2026 launch.
On November 10, 2026, UBS analyst Christopher Schoell lowered the Take-Two price target to $295 from $300 while maintaining a Buy rating.
Historical context of GTA 5 and pre-order timeline
Grand Theft Auto 5 has sold nearly 235 million units to date.
In an August Yahoo Finance earnings preview, CEO Strauss Zelnick cautioned that strong pre-order demand might simply pull future sales forward.
Take-Two declines to disclose exact pre-order figures
Take-Two is not disclosing an exact pre-order total for Grand Theft Auto 6, according to CEO Strauss Zelnick. During the earnings call, StoneX analyst Mike Hickey asked Zelnick what factors were driving the pre-order demand.
Zelnick stated that the company could not share the specific figures because the release date is so close.
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