Kylie Jenner debuts $50 million Victoria's Secret Fantasy Bra
- Kylie Jenner made her Victoria's Secret runway debut on 18 October 2026.
- The $50 million Fantasy Bra is the most expensive in the brand's history.
- The piece features 4,410 diamonds and a 75.54-carat yellow diamond.
- It took 15 artisans over 1,000 hours to craft the four-pound bra.
- This marks the first time a Fantasy Bra has appeared on the runway since 2018.
Model Kylie Jenner made her first appearance on the Victoria's Secret runway at Sony Pictures Studios in Los Angeles on 18 October 2026. She wore the brand's most expensive Fantasy Bra, styled with oversized white angel wings and a sheer silver-white miniskirt.
The 29-year-old model, who has 380 million followers on Instagram, paired the ensemble with clear heels.
Fantasy Bra features 4,410 diamonds and $50 million valuation
The Fantasy Bra is valued at $50 million, making it the most expensive piece in the brand's history. It features 4,410 natural diamonds and a 75.54-carat radiant-cut Fancy Vivid yellow diamond at its centre.
The garment weighs just under 4 pounds, or 1.8 kilograms, and required over 1,000 hours of labour to create. The Hindustan Times reported the piece is valued at $35 million more than any previous version of the Fantasy Bra.
Jacob & Co. artisans spend 1,000 hours crafting the piece
The high-jewellery designer Jacob Arabo of Jacob & Co. collaborated on the creation of the piece. A team of 15 artisans spent more than 1,000 hours to assemble the bra.
The finished item includes a 75.54-carat radiant-cut Fancy Vivid yellow diamond. It weighs nearly four pounds, or 1.8 kilograms. At a valuation of $50 million, the piece reflects the intensive labour involved in its construction.
Design incorporates proprietary Angel-Cut diamonds
The design incorporates diamonds in various shapes and sizes, including the brand’s proprietary Angel-Cut. The piece is made entirely from gold and diamonds. These materials are constructed to ensure the garment moves with the body.
Adam Selman cites fan demand for the return of the Fantasy Bra
Victoria's Secret chief creative officer Adam Selman stated the return of the Fantasy Bra was a direct response to fan requests. Selman said they required an "unexpected talent" to wear the piece for the show, which was built around the theme "Fandemonium".
He described Jenner as a "cultural powerhouse". Selman also said of Jenner: "Kylie really extends beyond fashion, beyond culture, beyond TV, beyond one singular thing. That’s the exact same thing that we do".
Kris Jenner and Timothée Chalamet attend the show
Kylie Jenner’s ensemble for the show included white feathered wings, a sleek white mini skirt, and transparent heels to ensure the bra remained the focal point. Her mother, Kris Jenner, and her boyfriend, Timothée Chalamet, attended the show to support her. They cheered for her during her runway appearance.
Tradition returns to the runway for the first time since 2018
The Fantasy Bra tradition dates back to 1996, when Claudia Schiffer wore the first design, known as the Million-Dollar Miracle, which appeared in print advertising. The 2026 show marks the first time the piece has returned to the runway since 2018.
Elsa Hosk was the last model to wear a fantasy bra on the runway in 2018, when she modeled the $1 million (approx. The current $50 million (approx. The current $50 million (£37.6 million) design represents a change in valuation for the brand. Previous wearers of the fantasy bra include Gisele Bündchen, Tyra Banks, Heidi Klum, Adriana Lima, and Alessandra Ambrosio.
Star-studded lineup joins Jenner on the runway
The 2026 show featured a lineup of both veteran and current models on the runway. Victoria's Secret veterans Adriana Lima, Alessandra Ambrosio, Candice Swanepoel, Behati Prinsloo, Barbara Palvin, Doutzen Kroes, and Elsa Hosk participated in the event.
They were joined on the runway by Gigi Hadid, Bella Hadid, Joan Smalls, Irina Shayk, Anok Yai, Paloma Elsesser, and Alex Consani.
Kylie Jenner's social media influence
Kylie Jenner is 29 years old. She maintains a social media profile with 380 million followers on Instagram.
Frequently Asked Questions
- Kylie Jenner makes Victoria's Secret runway debut in '$50 million fantasy bra': The diamond-encrusted piece took over 1,000 hours to make | Fashion Trends (hindustantimes.com)
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