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BREAKING
Business

KOSPI Crashes 7% as Global AI Chip Rout Intensifies

📅 Published: 28 Jul 2026, 02:33 pm IST 🔄 Updated: 28 Jul 2026, 02:33 pm IST 9 min read 18 views
Stock market screens showing the Nikkei 225 index in red during a global tech sell-off on 28 July 2026.
Stock market screens flash red as the Nikkei retreats from record highs.
Key Points
  • South Korea's KOSPI index plunges 7% in early trading
  • Japan's Nikkei retreats from recent record highs
  • SanDisk and Western Digital lead Nasdaq declines
  • Global tech sell-off sweeps crypto and gold markets
  • Bargain hunters step in to limit total losses

A wave of panic selling swept through Asian markets on Tuesday, 28 July 2026, as South Korea's KOSPI index crashed by 7%.

The dramatic fall was driven by a deepening selloff in global chipmakers, sparking fears that the artificial intelligence boom has overheated.

Traders in Seoul watched screens flash red as the index shed points in a fashion not seen in years, wiping billions off the value of the country's tech giants.

This sudden drop marks a sharp reversal from the bullish sentiment that has defined the sector for much of the past year.

The sell-off began in the early hours of the trading session and intensified as the day progressed.

Investors are scrambling to exit positions in semiconductor stocks, which have been the primary beneficiaries of the AI infrastructure build-out.

The trigger appears to be a growing consensus that valuations had detached from reality.

7% drop in KOSPI.

Massive sell-off in chip stocks.

AI anxiety grips global markets.

Officials at the Korea Exchange monitored the situation closely as volatility spiked to levels that forced temporary trading halts on several derivative products.

The mood on the trading floor was described as tense, with brokers fielding frantic calls from institutional clients looking to reduce exposure.

This is not merely a correction; it feels like a capitulation by investors who fear the AI narrative has run too far, too fast.

The ripple effects were immediate, dragging down other major indices across the region and setting a grim tone for European markets opening later in the morning.

Nikkei Retreats From Record Highs as Chip Caution Spreads

The contagion quickly spread beyond Seoul, hitting Japan's Nikkei 225 index hard.

Just days after touching record highs fuelled by the same AI enthusiasm, the Japanese market retreated sharply as investors rotated out of risk.

The Nikkei, which had been buoyed by strong performances from its own tech heavyweights, succumbed to the pressure of the global chipmaker selloff.

It is a stark reminder of how interconnected these markets have become.

When the core engine of the rally—semiconductors—stutters, the entire vehicle feels the jolt.

Analysts noted that the Japanese market had been priced for perfection, leaving little room for error when sentiment shifted.

The retreat from record highs underscores the fragility of the recent rally.

While the long-term fundamentals for AI remain intact, the short-term sentiment has turned decidedly sour.

Investors are asking hard questions about the timeline for returns on massive AI capital expenditures.

The speed of the Nikkei's decline caught many off guard, coming after a period of relative stability.

Market data showed that selling pressure was broad-based, though technology and electronics sectors bore the brunt of the damage.

Exporters were particularly hit hard as the yen's movements added another layer of complexity to the equation.

Traders reported that automated sell-orders exacerbated the decline, pushing the index lower as key technical levels were breached.

The psychological impact of falling below a record peak cannot be underestimated.

It triggers a defensive instinct among fund managers who rush to protect recent gains.

SanDisk and Western Digital Lead Nasdaq Lower

The roots of this Asian crash can be traced back to recent movements on Wall Street, where the tech selloff has been intensifying for weeks.

On the Nasdaq, storage giants SanDisk and Western Digital have been leading the decline, signalling trouble ahead for the hardware layer of the AI revolution.

Their performance is often viewed as a bellwether for demand in data centres and consumer electronics.

When these stocks stumble, it suggests a potential slowdown in the consumption of the very chips that power AI models.

The narrative emerging from the US is one of 'rotation not liquidation', according to sources familiar with market flows.

This suggests that money is not fleeing the market entirely, but rather moving out of high-flying tech stocks and into other sectors.

However, for those holding chip stocks, the distinction offers little comfort.

The pain is real and palpable.

SanDisk and Western Digital have seen their valuations compress significantly as investors reassess growth prospects.

This reassessment was sparked by concerns that the massive spending on AI infrastructure might not yield immediate profits.

The Nasdaq's performance has set the tone for global markets, and its weakness is now being exported to Asia and Europe.

Market watchers pointed out that the correlation between US tech stocks and Asian chipmakers is at an all-time high.

A sneeze in Silicon Valley inevitably causes a cold in Seoul and Tokyo.

The specific focus on storage providers is telling.

It indicates that investors are looking past the GPUs and focusing on the broader supply chain.

If demand for storage is softening, the argument for exponential AI data growth takes a hit.

Why the AI Rally Hit a Wall

The sudden shift in market psychology raises questions about what fundamentally changed.

For months, the trade was simple: buy anything related to AI, particularly semiconductors, and watch the value rise.

That trade has now broken down.

Analysts suggest that the market is waking up to the lag between infrastructure investment and actual revenue generation.

Building AI models requires immense computational power, justifying the surge in chip orders.

But monetising those models is a different, more difficult challenge.

There is a growing realization that the 'pick and shovel' strategy might be overextended.

When every fund manager owns the same handful of chip stocks, the market becomes crowded and vulnerable to a stampede for the exits.

That is precisely what we are witnessing now.

Furthermore, macroeconomic concerns are creeping back into the picture.

Interest rates remain sticky in many economies, putting pressure on valuations of high-growth stocks.

When the cost of capital is high, future earnings are worth less today.

This mathematical reality is finally catching up with the AI dreamers.

The anxiety is also driven by a lack of visibility.

Companies are hesitant to provide long-term guidance in such a volatile environment, making investors nervous.

Without clear visibility, the market assumes the worst.

The fear is that we have reached a peak in AI infrastructure spending, at least for this cycle.

If the big tech companies pause their data centre build-outs to digest capacity, chipmakers will feel the pain immediately.

Bargain Hunters Limit the Scale of the Rout

Despite the alarming headlines, there are signs that the market has not completely capitulated.

Reuters reported that bargain hunters are stepping in, limiting the scale of the tech rout.

This dynamic creates a volatile tug-of-war between those selling out of fear and those buying the dip.

It suggests that the long-term bull case for AI is not dead, merely on sale.

These buyers are institutional investors with dry powder who believe the selloff is overdone.

They are looking at the fundamentals of companies like Nvidia, AMD, and their Asian counterparts, seeing value where others see risk.

This activity prevents a total freefall and provides a floor for the markets.

However, it also makes the price action erratic.

We are likely to see sharp bounces followed by equally sharp declines as the market seeks a new equilibrium.

The presence of bargain hunters indicates that this is viewed as a correction rather than the start of a prolonged bear market.

It is a necessary purging of excess froth.

For the average investor, this volatility is terrifying.

But for seasoned professionals, it is part of the cycle.

The key distinction is whether this is a 'rotation' or a 'liquidation'.

So far, the evidence points to a rotation.

Capital is flowing into undervalued sectors like healthcare and industrials, rather than moving into cash.

This internal rotation within the stock market is a healthier sign than a systemic exit from equities.

It shows that investors still want to be in the market, just not in these specific names at these specific prices.

Market Rout Sweeps Up Crypto and Gold

The volatility is not contained to equities.

The Wall Street Journal noted that the market rout is sweeping up everything from tech to crypto to gold.

This broad-based selling indicates a rush for liquidity.

When investors get scared, they sell what they can, not just what they want to.

Cryptocurrencies, often touted as a hedge against inflation, have fallen in tandem with tech stocks, behaving more like risk assets than safe havens.

Even gold, which typically rises during times of uncertainty, has faced pressure as investors liquidate positions to cover losses elsewhere.

This phenomenon is known as 'correlation one', where assets that usually move independently fall together.

It is a hallmark of market stress.

The spill-over into these diverse asset classes underscores the systemic nature of the current shock.

It is not just a tech sector problem; it is a market-wide repricing of risk.

For the UK investor, this means diversification strategies may not be providing the protection they usually do.

ISAs and pension funds exposed to global tech trackers are taking a hit.

The interconnectedness of the global financial system means that a selloff in Korean chips can impact the price of Bitcoin in London and gold futures in New York.

Officials at the Bank of England will be watching these developments closely, as sharp market moves can impact financial stability and consumer confidence.

The broad sweep of the rout suggests that we are in a 'risk-off' phase, where caution is the watchword.

Until the volatility subsides, investors are likely to favour safety over growth, cash over equities, and familiarity over innovation.

What Comes Next for the Tech Sector

Looking ahead, the path for the tech sector is fraught with uncertainty.

The immediate future will likely be defined by earnings reports from the major US tech firms.

These reports will provide the concrete data needed to justify current valuations.

If the numbers are strong, the selloff may prove to be a fleeting correction.

If there are cracks in the armour, the decline could extend further.

Analysts expect CEOs to face tough questions about their AI spending during upcoming conference calls.

They will have to convince the market that the billions spent on chips and data centres will generate a return on investment.

Failure to do so could trigger another leg down.

In the UK, the impact will be felt in the valuations of London-listed tech firms and the broader investment landscape.

While the FTSE 100 is less tech-heavy than the Nasdaq, it is not immune to global sentiment.

A global recession risk, triggered by a tech collapse, would hit all sectors.

However, some experts see this as a necessary evolution.

The AI hype cycle needed a reality check.

A more rational market will eventually reward companies that generate real cash flow from AI, rather than those that merely promise it.

This transition will be painful for speculative assets but beneficial for the industry's long-term health.

The next few weeks will be critical.

Investors will be watching for signs that the selling pressure is abating.

They will be looking for the 'V-shape' recovery or the dreaded '

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