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Alphabet shares fall 13% amid weak search advertising results

📅 Published: 29 Oct 2026, 09:33 pm IST• 🔄 Updated: 29 Oct 2026, 09:33 pm IST• 4 min read• 0 views
A busy trading floor in India representing the Sensex and Nifty 50 market activity on October 29, 2026.
Traders monitor the Sensex and Nifty 50 performance on Thursday.
Key Points
  • Sensex closed at 74,151 and Nifty 50 at 22,937 on Thursday.
  • Alphabet shares fell 13% following weak search advertising numbers.
  • Nifty Smallcap and Midcap indices each rose around 1% on Thursday.
  • Vodafone Idea led NSE active stocks by volume on October 29.
  • Investors are monitoring US Fed policy guidance and midterm elections.

The BSE Sensex closed at 74,151 and the Nifty 50 ended the session at 22,937 on Thursday, October 29.

During the same trading session, the Nifty Smallcap 100 and Nifty Midcap 100 indices each rose by approximately 1%.

Alphabet shares drop 13% amid Nasdaq tech volatility

The tech-heavy Nasdaq dropped over 1% on Thursday as Alphabet results revived concerns about rising AI costs. Investors also digested new inflation data after the Federal Reserve decided to leave rates unchanged.

Alphabet shares fell 13% on Thursday, marking their steepest one-day decline on record. The company posted weak search advertising numbers and a surge in cash burn due to higher AI-related spending.

European STOXX 600 earnings growth forecast at 23.6%

Companies in Europe’s STOXX 600 index are forecast to post average quarterly earnings growth of 23.6%. This estimate is based on results from 144 firms and projections for those yet to report.

On October 28, the STOXX index fell 0.25%. That session saw declines in Banco Santander and UBS, along with an 11% drop for payments firm Adyen.

Vodafone Idea and Reliance Power lead NSE active volumes

The most actively traded stocks on the National Stock Exchange by volume on October 29 were Vodafone Idea at 23.98 crore shares and Reliance Power at 16.19 crore shares. Other active stocks included Yes Bank at 13.28 crore shares, Suzlon Energy at 9.26 crore shares, Ola Electric Mobility at 7.24 crore shares, Birlasoft at 6.34 crore shares, and Pine Labs at 4.87 crore shares.

Market volatility follows Wednesday's crude oil price rise

Indian markets closed lower on Wednesday, October 28, with the Sensex falling 353 points to 73,246 and the Nifty slipping 51 points to 22,699. During that session, the Sensex dropped nearly 1,000 points before regaining ground. The Nifty 50 briefly fell below 22,500 during the day.

Domestic equities stayed volatile and fell in trading as a new increase in crude oil prices together with steep drops in IT stocks weakened investor sentiment. Oil prices increased again on October 28 amid revived concerns over supply disruptions after Houthi attacks on Saudi Arabia.

The most actively traded stocks on the NSE by volume on October 28 were Ola Electric Mobility with 35.92 crore shares and Vodafone Idea with 29.21 crore shares. Other active stocks included Piramal Pharma at 11.81 crore shares, Yes Bank at 9.64 crore shares, Suzlon Energy at 7.83 crore shares, Vedanta Iron & Steel at 4.47 crore shares, and JP Power at 3.66 crore shares.

Investors monitor US Fed policy and midterm elections

Investors are closely monitoring the U.S. midterm elections to gain a clearer understanding of the geopolitical environment.

Market participants are focusing on the U.S. Federal Reserve’s policy guidance, especially signals about the interest‑rate path into December. Federal Reserve’s policy guidance, particularly regarding the interest-rate path heading into December.

Corporate updates from Plus500, AEP, and NCC Group

Plus500 expects its 2026 financial results to exceed market forecasts. The company stated that its third-quarter growth and strategic expansion efforts support its full-year guidance, which is currently ahead of market expectations.

American Electric Power scheduled the release of its third-quarter earnings report for before the market opened on October 28, 2026.

NCC Group reported record cyber margins and EBITDA that surpassed market expectations. Guy Ellis was appointed as the CEO of NCC Group, and the company projected its full-year adjusted EBITDA to be ahead of market expectations.

The report titled "Ahead of Market: 10 things that will decide stock market action on Thursday" was published by The Economic Times on October 29, 2026.

Joe & The Juice expansion and ownership background

Joe & The Juice is a food and beverage company established in Copenhagen in 2002. The company is headquartered in Copenhagen and manages more than 500 stores across Asia, Africa, the Middle East, North America, and Europe.

General Atlantic has been the majority shareholder of Joe & The Juice since 2023.

Frequently Asked Questions

What were the closing levels for Sensex and Nifty on October 29?
The Sensex closed at 74,151 and the Nifty 50 ended the session at 22,937.
Why did Alphabet shares fall 13%?
Alphabet shares fell due to weak search advertising numbers and a surge in cash burn from higher AI-related spending.
Which stocks were most active on the NSE on October 29?
The most active stocks by volume were Vodafone Idea, Reliance Power, Yes Bank, Suzlon Energy, Ola Electric Mobility, Birlasoft, and Pine Labs.
What is the earnings growth forecast for the STOXX 600 index?
Companies in Europe’s STOXX 600 index are forecast to post average quarterly earnings growth of 23.6%.
How this story was made: written with AI assistance from the published reports and data linked below, then checked by automated filters that compare its facts against those sources. Spotted an error? Tell us and we will correct it. Our editorial policy.

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Stock MarketSensexNiftyAlphabetNSEUS FedIndian Equities
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